Digital marketing is the use of online channels, platforms, and strategies to promote products, services, or brands. It leverages digital technologies to reach and engage with audiences, build brand awareness, drive website traffic, and ultimately achieve specific business goals such as lead generation or sales.

Scope of digital marketing

The scope of digital marketing is vast and continuously expanding as more businesses and consumers move online. It offers opportunities across industries, making it a crucial aspect of modern business strategies.

Techniques of digital marketing

1. Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the practice of improving a website’s visibility on search engines like Google, Bing, and Yahoo. The goal is to rank higher in search results, driving more organic (unpaid) traffic to the website.

There are two types of seo.

1. On-Page SEO

2. Off-Page SEO